Growth Marketing CXL Institute Minidegree — Review Week 7

Google Tag Manager for Beginners

You know that tags are your way of telling Tag Manager here’s what I want you to do. You know that triggers are your way of telling Tag Manager here’s when I want you to do that. You know variables are information that you give Tag Manager in order so that it can do the job. You know different ways to organize in terms of folders, you know different ways to organize in terms of naming conventions so you can keep your workflows in order. You know all about our friend, the data layer. You know how to push data in, you actually know how to read the data from the data layer using data layer variables, so you know that as well. You know all about preview mode, it is my favorite feature of Google Tag Manager, it’s kind of like an x-ray, right? It shows you exactly how Tag Manager is working, and you can see all the ins and outs, and in preview mode, you know how to check for each event at a point in time of your Tag Manager journey, what was happening with the variables were at those different points in time. And you know the data layer and what it was at those different points in time. You know the summary so that you can see that the total data layer value up until this point in time, you can see the tags and what was fired up until this point in time. You even know how to go in and get a little more details around those tags, when they were fired, what details were fired over, when they were fired, according to the point in times the events in Google Tag Manager, you know how to set up triggers for custom events that you want, you know how to set up timers, you know how to set up clicks, you know how to pass Google Analytics events over to Google Analytics, you know how to pass page view events to Google analytics.

We talked about setting up scripts like FaceBook pixels as well, we’ve covered a ton of stuff if you think about it so far. We know about publishing, and being able to actually publish changes live, we know about working with versions, and you can see here, all the different versions that you and I have gone through as we’ve covered it, so we do cross-domain, and more recently we just did our formatting variables and pushing those changes live. And we know how to come back to these versions if we need to, for example, if I didn’t like this version for whatever reason, I wanted to undo it, I can come down here, or YouTube one, we did our YouTube, which is again, something else we now know, how to actually track plays and how far somebody makes it through a YouTube video, and I could just say, hey you know what, publish this one. I could say, set this as the latest version so I can edit from it, so don’t make it live for the world, but I want to edit from it. Or, again, publish makes it live for the world. So I could export it, right? Make a backup copy of it, I could change the notes on it, all sorts of fun stuff with versions back here.

So, we’ve talked about a ton. We even talked about e-commerce and being able to push information into Google analytics e-commerce reports. And we did that by using other variables, like the URL query variables. We even talked about formatting those values of said variables. Lots and lots of stuff that we have chatted about in this course. If you have not practiced, if you have not practiced at this point in time, this is it. You must practice this information. Because just being exposed to this, you won’t learn it. I promise you you won’t learn it. You have to jump in there, you’ve got to make mistakes, you’ve got to look at what I’ve done and be like, oh okay, no problem, that’s super simple, I’ll go ahead and set it up. And then it doesn’t work, and you’re like, man, what happened? What did I do? And you realize it’s going to be something tiny, something simple.

Professional tip, it always is something tiny, it’s always something simple, in the vast majority of cases. I’m sure there are some cases where it’s not. But most of the time, it is something simple so you don’t have to get freaked out about it.


Excel and Sheets for Marketers



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